93% of marketers who use video use it as an important part of their marketing strategy. This represents an increase of 92% in 2020, the highest percentage since 2015. And 87% of video marketers report that video gives them the world’s most positive ROI, compared to a modest 33% who felt the same way in 2015. The peak in the general history of growing video usage can be traced back to 2016 when we first asked this particular question in this way. Let’s be honest people read less nowadays and engage in things they can watch more often.
When it comes to making decisions about products and services, 9 out of 10 consumers say that video helps them make choices. The benefits of video marketing are that it gives you a higher return on investment (ROI), increases sales and revenues, and promotes brand awareness, trust and engagement.
Video marketing can help your business delivering a great return on investment (ROI), boosting sales and revenues, and increasing brand awareness, trust and engagement. You can use video marketing to promote video content on social media channels such as Facebook, LinkedIn, Twitter, Instagram, and YouTube as well as on your website and email campaigns. Another way to think about how to use it is to market on the channels that you already use.
Video marketing is the use of video content to promote and promote your brand, product or service. It falls under digital marketing, but it also overlaps with content marketing. Remember that video marketing is intended as an extension of your overall marketing strategy.
The number of companies using video as a marketing tool has increased by 41% since 2016. The pandemic has affected the video marketing landscape in contrast to the way it was once seen as a necessary tool for marketers and consumers, with many budgets constrained and plans put on hold. Video remains a key priority for marketers, however with usage and spending being set to rise again in 2020 and within the next 12 months.
It is no secret that video has become the most popular choice for content consumption today. By 2020, 96% of consumers will have increased their video consumption online and 9 out of 10 viewers say they want more videos from brands and companies. It is undeniable that the marketing of video content has taken the form of a marketing strategy. Show Sources
According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to post videos. In fact, in 2021, the average person is projected to spend 100 minutes a day watching online videos. According to Animoto, 85% of companies and even 96% of marketers had to place ads that were spent on videos.
With Facebook, TikTok, Instagram and YouTube, the digital landscape of the most traded websites and apps is dominated by video content. When creating a strategic marketing plan, it is imperative to use videos to be a priority in your digital media efforts.
Video marketing is an excellent marketing strategy that can win the heart of an audience in a very short time. With powerful visual representations and the right storytelling, video marketing can meet all the needs of the audience. Add to that the fact that video content will dominate Internet traffic for years to come and video marketing is the perfect investment for marketers around the world.
Before we dive into the key video marketing statistics that show that now is the right time to shoot your first marketing video, let’s take a quick look at the types of videos you can create to promote your business. These quick and easy video marketing statistics can guide your video marketing strategy in 2021. There are so many statistics about video marketing why it is so important to use digital video that you might think Youad is baffling with video consumption, but the actual number of ROI increases is due to video usage.
While text content such as blog entries, whitepapers, and case studies are tailor-made to achieve high Google rankings, your video content can do a lot for you. Once you have learned the basics of video editing and the elements that make the video great, you are well on your way to effective videos.
This will help you establish your business as an innovator in your industry by publishing stable, engaging video content. Your audience will be preoccupied with your video content, which means they will be curious about what brings you closer to your marketing goals and achieves a better ROI. All inquiries about the services you offer or your branded products can see your videos and buy them immediately.
In fact, embedding videos on landing pages can increase sales by up to 80 percent. That’s because videos lengthen the time people spend on your site and give your brand a message. Social media platforms have discovered that videos trigger more engagement than text- and image-based posts.
Based on the 2018 Trends Report from the State of Social Video Marketers, 73% of consumers say they are influenced by brands “social media presence in their purchasing decisions.
Sales videos can take the form of an explanatory video or a mashup of different video types. At this point, you can also post a video about your web-based life profile on your website. This method helps your viewers get more out of their videos and helps search engines, YouTube and other platforms sort your content into high-quality viral categories. Editorial videos break up the concept of transforming a large part of the content from a blog entry into a full-length video. Stories are a great place to use editorial content to tease out longer YouTube or IGTV videos.
There are certain metrics that prove relevant depending on the goals you want to achieve with your videos. Monitor these metrics so that you know which ones are the wrong ones and which ones can be compromised.
A significant part of the strategic planning phase is to have a good understanding of why you choose a particular video campaign and what you want to achieve. This will help keep the success of your marketing activities and the fulfillment of your broader business objectives in terms of ROI at the forefront of your campaign. Start with the reasons why you want viewers to watch and find out what value you offer beyond the headline-grabbing attention your video deserves.